Two distinct lagers from the identical brewer provide shoppers completely different profiles. One is characterised by a lighter physique and fewer energy, typically interesting to these looking for a extra refreshing, sessionable choice. The opposite targets a broader viewers with a give attention to enhanced drinkability and a barely much less intense taste profile in comparison with the brewer’s flagship product.
The provision of a number of choices inside a model permits shoppers to align their alternative with particular preferences and events. The introduction of variations also can broaden market attain, attracting people who may discover the unique product too assertive or caloric. This technique permits the brewer to cater to a wider vary of tastes and life, finally bolstering total model enchantment and gross sales.