This haircare product is particularly formulated to handle the considerations of people with blonde, grey, or bleached hair. It features primarily as a cleaning agent whereas concurrently depositing violet pigment. This pigment is designed to neutralize undesirable yellow or brassy tones that usually seem in lighter hair shades. For instance, constant utility helps to keep up a cooler, brighter look in handled hair.
The importance of one of these product lies in its potential to protect the meant shade and vibrancy of hair that has undergone lightening processes. The violet pigment counteracts the pure oxidation that may result in undesirable heat tones. Its use contributes to a protracted interval of shade accuracy, lowering the frequency of salon visits for shade correction. Traditionally, options for brassiness concerned harsh chemical compounds, however this product represents a shift in direction of gentler, pigment-based options.