The phrase describes a promotional occasion the place footwear and attire from a selected luxurious model, identified for its deliberately distressed aesthetic, are supplied at decreased costs for male customers. These occasions present a possibility to accumulate gadgets from a high-end label at a extra accessible price. For instance, a shopper may discover sneakers frequently priced at $500 accessible for $300 throughout such an occasion.
Such choices present a number of benefits. They permit customers to entry aspirational items which may in any other case be outdoors their price range. For the model, these gross sales can stimulate demand, clear extra stock, and introduce the model to new buyer segments. The rise of on-line retail and flash gross sales has additional popularized such promotions, making luxurious items extra attainable to a wider viewers. Understanding the dynamics of those occasions requires consideration of shopper habits, model technique, and market developments.
