The phrase refers to a selected promotional exercise. It includes a drawing or contest the place a prize, doubtless associated to the late basketball participant Kobe Bryant and doubtlessly commemorating his Olympic gold medal achievements, is obtainable to members.
Such occasions can generate vital fundraising, consciousness, or neighborhood engagement. The affiliation with a celebrated athlete like Kobe Bryant, and the symbolic worth of a gold medal, typically elevates the perceived worth and desirability, driving better participation. This kind of initiative typically faucets into shared nostalgia, admiration, and the need to contribute to a trigger, group, or reminiscence.