8+ Key Differences: Silver vs Gold Tequila – Guide


8+ Key Differences: Silver vs Gold Tequila - Guide

The variance between unaged and joven tequilas primarily lies of their composition and manufacturing. Unaged tequila, typically labeled “silver” or “blanco,” is bottled instantly or shortly after distillation, leading to a spirit that showcases the pure agave flavors. Joven tequila, generally known as “gold,” is often a mix of unaged tequila with aged tequila or, much less desirably, is usually a mixto tequila with added coloring and flavoring brokers to imitate the looks of growing older. This ends in a profile that makes an attempt to bridge the hole between the crispness of blanco and the smoother character of aged expressions.

Understanding these distinctions is significant for appreciating the spectrum of tequila choices. Genuine tequila ought to spotlight the bottom ingredient, the agave plant, and correct manufacturing strategies. Appreciating tequila varieties permits knowledgeable buying selections, because the phrases sign distinct taste profiles and manufacturing strategies. Customers can then select varieties that align with their particular tastes and meant use, equivalent to mixing in cocktails or savoring neat.

The following dialogue will delve into the particular manufacturing strategies, taste profiles, and superb purposes for every tequila selection, offering a complete comparability that illuminates the traits that outline them.

1. Agave purity

Agave purity serves as a foundational factor differentiating unaged (silver/blanco) and joven (gold) tequilas. The proportion of agave sugars used throughout fermentation basically impacts the ultimate product’s character and authenticity.

  • 100% Agave Tequila

    Silver tequila, when labeled “100% agave,” signifies that the spirit is produced completely from the blue Weber agave plant. This denotes adherence to conventional manufacturing strategies, yielding a remaining product that displays the pure, unadulterated flavors of the agave. This designation is a high quality indicator, guaranteeing no different sugars had been utilized in fermentation. The result’s a spirit that showcases the inherent earthy, vegetal, and sometimes citrusy notes of the agave.

  • Mixto Tequila and “Gold” Look

    Many “gold” tequilas are categorized as “mixto,” permitting for as much as 49% of the fermentable sugars to originate from sources apart from agave, usually cane sugar or corn syrup. This cost-saving observe typically ends in a much less advanced taste profile and may be accompanied by synthetic colorings and flavorings designed to imitate the looks of aged tequila. Customers needs to be conscious that “gold” colour doesn’t inherently point out growing older, however moderately might recommend a mixto composition with added components.

  • Taste Profile Implications

    The presence of non-agave sugars in mixto tequilas introduces sweetness and sometimes masks the inherent agave traits. The flavors may be much less advanced and sometimes exhibit notes of caramel or vanilla stemming from the added sugars or synthetic flavorings. In distinction, 100% agave tequilas, notably silver varieties, possess a brighter, cleaner style that showcases the nuances of the agave plant, starting from peppery and natural to fruity and floral.

  • Label Transparency and Client Consciousness

    Understanding label terminology is essential for discerning the authenticity of tequila. Search labels clearly stating “100% Agave.” Omission of this phrase typically implies a mixto composition. Consciousness of this distinction empowers shoppers to make knowledgeable decisions primarily based on their choice for pure agave flavors versus doubtlessly much less advanced, artificially enhanced mixto tequilas.

The importance of agave purity in differentiating silver and gold tequilas underscores its influence on taste profile, manufacturing strategies, and general authenticity. Using 100% agave interprets to a superior tequila expertise, highlighting the true essence of the agave plant, in contrast to mixto tequilas which will depend on components and non-agave sugars to attain a selected colour and taste.

2. Getting old course of

The period and kind of growing older represent a main issue influencing the traits of tequila, considerably contributing to the variance between unaged and joven expressions. Getting old imparts distinct taste compounds and alters the spirit’s colour, thereby defining the qualitative distinctions between tequila classes.

  • Lack of Getting old in Silver Tequila

    Silver tequila, also called blanco, undergoes minimal or no growing older. Usually bottled instantly after distillation or allowed to accept a quick interval (as much as two months) in stainless-steel tanks, it retains the uncooked, unadulterated agave flavors. The absence of wooden interplay permits the spirit to showcase the true traits of the agave plant, together with its vegetal, citrus, and peppery notes. This lack of growing older defines its clear look and vibrant style.

  • Joven Tequila and Simulated Getting old

    Joven tequila, ceaselessly marketed as “gold,” typically employs a shortcut to imitate the consequences of growing older. In lots of situations, this includes mixing silver tequila with a small share of aged tequila, equivalent to reposado or aejo, to impart a refined colour and taste enhancement. Critically, some joven tequilas obtain their colour and taste profile by means of the addition of caramel coloring, glycerin, or oak extract, moderately than precise barrel growing older. These components simulate the visible and style traits related to aged tequilas, however the ensuing product lacks the complexity and depth developed by means of real maturation in oak barrels.

  • Impression on Taste Compounds

    The growing older course of in oak barrels instills a wide range of taste compounds into tequila. Vanilla, caramel, spice, and oaky notes are absorbed from the wooden, contributing to a smoother and extra nuanced taste profile. Silver tequila, devoid of barrel growing older, lacks these compounds, presenting a sharper, extra direct agave taste. The substitute components utilized in some joven tequilas try to copy these flavors, however the ensuing profile is commonly perceived as synthetic and missing the built-in complexity of barrel-aged tequilas.

  • Authenticity and Client Notion

    The presence or absence of real growing older considerably impacts the perceived authenticity and high quality of tequila. Customers in search of an unadulterated agave expertise typically choose silver tequila. Conversely, these needing a sweeter, smoother profile could also be drawn to joven tequilas. Nevertheless, it’s important to discern whether or not the “gold” colour and taste originate from real growing older or synthetic components. Clear labeling practices that clearly point out the presence of components are essential for knowledgeable client decisions.

The growing older course of, or lack thereof, is a key determinant differentiating silver and joven tequilas. Silver tequila champions the pure agave taste, whereas joven tequilas, whether or not by means of mixing or synthetic components, intention to emulate the traits of aged spirits. Understanding these distinct approaches to growing older is key for appreciating the varied spectrum of tequila choices.

3. Taste profile

The discernible variations in taste profiles between silver and gold tequila signify a main technique of differentiation. These nuances stem from variations in manufacturing strategies, agave purity, and growing older or the dearth thereof, finally influencing the sensory expertise for the patron.

  • Agave Expression in Silver Tequila

    Silver tequila, characterised by its unaged nature, displays a pronounced agave taste. This taste manifests as a mix of vegetal, natural, and barely peppery notes, typically accompanied by a refined citrus undertone. The absence of oak affect permits the inherent agave traits to dominate the palate, offering a direct illustration of the spirit’s base ingredient. This purity is valued by these in search of an genuine tequila expertise.

  • Additive Affect in Gold Tequila

    Gold tequila typically presents a sweeter and fewer advanced taste profile in comparison with silver. This may be attributed to the presence of components, equivalent to caramel coloring, glycerin, or synthetic flavorings, designed to imitate the traits of aged tequila. The ensuing flavors are typically harking back to vanilla, caramel, or cooked agave, however lack the nuanced complexity and depth achieved by means of real barrel growing older. This manipulation can masks the agave’s true character.

  • Affect of Getting old (or Lack Thereof)

    The absence of growing older in silver tequila contrasts sharply with the consequences of barrel growing older in different tequila classes. Getting old imparts flavors equivalent to vanilla, spice, and oak, contributing to a smoother and extra rounded mouthfeel. Gold tequila, when not genuinely aged, makes an attempt to emulate these flavors by means of components, typically leading to a much less built-in and considerably synthetic style. The period and kind of barrel used for growing older considerably affect the flavour profile of aged tequilas, a dimension absent in silver expressions.

  • Client Desire and Utility

    Client choice for particular taste profiles dictates the collection of both silver or gold tequila. Silver tequila, with its clear agave notes, is commonly most popular in cocktails the place the tequila’s character ought to stay outstanding, equivalent to margaritas. Gold tequila, on account of its perceived sweetness and smoother profile, could also be favored by these in search of a much less intense tequila expertise or in combined drinks the place its synthetic flavors can mix extra seamlessly. Nevertheless, discerning shoppers typically prioritize 100% agave silver tequila for its authenticity and flexibility.

In summation, the distinct taste profiles of silver and gold tequila are immediately linked to their manufacturing processes and ingredient composition. Silver tequila champions the unadulterated agave taste, whereas gold tequila typically depends on components to attain a desired sweetness and colour. Understanding these variations empowers shoppers to make knowledgeable decisions primarily based on their particular person style preferences and meant purposes.

4. Coloration components

The utilization of colour components represents a big level of divergence between silver and “gold” tequilas, impacting client notion and signaling potential variations in manufacturing practices. Whereas silver tequila stays uncolored, showcasing the pure readability of the spirit, “gold” tequila typically acquires its hue by means of the deliberate introduction of coloring brokers.

  • Caramel Coloring as a Major Additive

    Caramel coloring is essentially the most prevalent colour additive utilized in tequila manufacturing, notably in “gold” varieties. This additive is employed to impart a colour resembling that of aged tequila, thereby influencing client expectations relating to taste and high quality. The addition of caramel coloring permits producers to simulate the looks of barrel growing older, even when the spirit has undergone minimal or no maturation.

  • Regulatory Issues and Labeling Necessities

    Rules governing using colour components in tequila differ throughout jurisdictions. Whereas some areas mandate clear labeling of components, others might allow their use with out specific disclosure to the patron. This lack of transparency can obfuscate the true nature of “gold” tequilas, resulting in misinterpretations relating to their growing older and composition. Consciousness of those regulatory nuances is essential for knowledgeable buying selections.

  • Impression on Sensory Notion and Client Expectations

    The visible cue offered by colour components considerably influences sensory notion. Customers typically affiliate darker hues with richer flavors and prolonged growing older. This affiliation can result in an expectation of vanilla, caramel, or oak notes, even when the spirit has not undergone real barrel maturation. Using colour components, due to this fact, can manipulate client expectations, doubtlessly making a disconnect between perceived and precise taste profiles.

  • Alternate options to Components: Real Getting old Practices

    The choice to using colour components lies in adhering to genuine growing older practices. Tequilas that bear real maturation in oak barrels naturally purchase colour from the wooden, leading to a spectrum of hues starting from pale straw to deep amber. This pure coloration is accompanied by the event of advanced taste compounds derived from the barrel, enhancing the general high quality and character of the spirit. Customers in search of genuine tequila experiences ought to prioritize expressions that show real growing older, moderately than counting on artificially coloured varieties.

In conclusion, the presence or absence of colour components serves as a key indicator when distinguishing between silver and “gold” tequilas. Whereas silver tequila retains its pure readability, “gold” tequilas ceaselessly make the most of components to imitate the looks of aged spirits. Understanding the implications of those components empowers shoppers to make knowledgeable decisions, prioritizing authenticity and high quality over synthetic coloration.

5. Manufacturing strategies

Manufacturing strategies critically affect the differentiating traits between silver and “gold” tequilas. These processes, encompassing agave harvesting to bottling, decide the ultimate spirit’s composition, taste profile, and general high quality. Deviation in these steps marks a big distinction between the 2 tequila varieties.

  • Agave Harvesting and Preparation

    The choice and remedy of agave pias immediately have an effect on the ensuing tequila. Silver tequila manufacturing usually favors fastidiously chosen, totally mature agave, slow-cooked to extract optimum sugars. Conversely, some “gold” tequila producers might make the most of much less mature agave or make use of faster, much less thorough cooking strategies to maximise yield, affecting sugar focus and taste complexity. This distinction in uncooked materials dealing with lays the inspiration for the ultimate product’s character.

  • Fermentation Processes

    Fermentation is a pivotal stage the place sugars are transformed into alcohol. Silver tequila typically undergoes fermentation utilizing pure or proprietary yeast strains that intensify agave flavors. In some “gold” tequila manufacturing, mixto practices allow the addition of non-agave sugars (as much as 49%), altering the fermentation course of and leading to a special taste profile. Furthermore, fermentation vessel supplies (stainless-steel vs. wooden) can additional affect the ultimate product.

  • Distillation Strategies

    Distillation refines the alcohol, concentrating flavors and eradicating undesirable compounds. Silver tequila usually undergoes a number of distillations in pot stills or column stills, aiming for a clear, agave-forward spirit. “Gold” tequilas could also be distilled much less rigorously or blended with aged tequilas or different components post-distillation to attain a desired taste profile. These mixing practices can obscure the unique agave traits.

  • Filtration and Bottling

    Filtration removes impurities, enhancing readability. Silver tequila is commonly flippantly filtered to protect agave flavors, whereas “gold” tequilas might bear extra aggressive filtration processes to attain a constant colour and take away sediment from components. Silver tequila is often bottled instantly after distillation or settling, showcasing its unaged nature, whereas “gold” tequila typically undergoes mixing with aged tequilas or components previous to bottling.

These various manufacturing strategies, from agave choice to bottling, collectively contribute to the elemental variations between silver and “gold” tequilas. Whereas silver tequila emphasizes the pure expression of agave by means of cautious processing, “gold” tequila typically includes strategies that modify or masks the agave’s inherent character, whether or not by means of mixto practices, components, or mixing. The patron’s understanding of those processes empowers knowledgeable decisions primarily based on desired style profiles and manufacturing values.

6. Value implications

The value differential between silver and “gold” tequilas ceaselessly displays manufacturing strategies, agave purity, and growing older processes, constituting a tangible side of their elementary disparity. The extra rigorous requirements utilized to silver tequila manufacturing, typically mandating 100% agave composition and cautious distillation, usually end in a better price of uncooked supplies and extra labor-intensive processes. Conversely, “gold” tequila, notably mixto varieties, might make the most of inexpensive components and streamlined manufacturing strategies, resulting in decrease wholesale prices. This price benefit can translate to a extra accessible worth level for shoppers, driving gross sales quantity for sure manufacturers.

The addition of caramel coloring and different components in “gold” tequila, whereas doubtlessly enhancing visible attraction, doesn’t inherently improve manufacturing prices. Certainly, such components might serve to masks imperfections arising from lower-quality agave or much less refined distillation processes, successfully decreasing general manufacturing bills. Furthermore, the absence of growing older in silver tequila eliminates barrel storage prices and related losses from evaporation (“angel’s share”), additional influencing its pricing construction. The price financial savings achieved by means of these strategies may be handed on to shoppers or retained as revenue margins, influencing the aggressive panorama inside the tequila market.

In the end, the price implications linked to the variations between silver and “gold” tequilas spotlight the trade-offs between manufacturing requirements, ingredient high quality, and client affordability. Whereas silver tequila represents a higher-priced expression of agave purity and cautious craftsmanship, “gold” tequila gives a extra budget-friendly different, albeit typically on the expense of authenticity and taste complexity. Understanding these price dynamics empowers shoppers to make knowledgeable buying selections aligned with their particular person preferences and budgetary constraints.

7. Cocktail suitability

The selection between silver and “gold” tequila considerably impacts cocktail suitability, influencing the flavour profile, general stability, and perceived high quality of the ensuing combined drink. The inherent traits of every tequila kind dictate its compatibility with varied components and cocktail types, making knowledgeable choice important for attaining desired outcomes.

  • Agave Prominence and Margarita Composition

    Silver tequila, with its pronounced agave taste, serves as a perfect base for margaritas, the place the tequila’s character ought to stay outstanding. The clear, vegetal, and citrus notes of silver tequila complement the lime and orange liqueur, making a refreshing and well-balanced cocktail. “Gold” tequilas, notably mixto varieties, might lack the agave complexity needed to face out in a margarita, leading to a much less flavorful and doubtlessly unbalanced drink.

  • Smoothness and Palatability in Palomas

    The relative smoothness of “gold” tequila, achieved by means of components or mixing, can improve the palatability of Palomas, a tequila-based grapefruit soda cocktail. The slight sweetness of “gold” tequila can offset the tartness of the grapefruit, making a extra approachable and easy-drinking beverage. Nevertheless, discerning palates might discover the unreal flavors in some “gold” tequilas detract from the general high quality of the cocktail, preferring the cleaner style of silver tequila balanced with a higher-quality grapefruit soda.

  • Complexity and Depth in Outdated Fashioneds

    Whereas historically made with whiskey, tequila Outdated Fashioneds can showcase the nuances of each tequila varieties. Silver tequila supplies a brighter, extra agave-forward twist on the traditional, emphasizing the natural and peppery notes of the spirit. “Gold” tequilas, notably these with real growing older, can contribute vanilla, caramel, and oak flavors, including complexity and depth to the cocktail. The suitability of every tequila relies on the specified taste profile and particular person choice.

  • Versatility in Tequila Sunrises and Different Layered Drinks

    The impartial colour of silver tequila lends itself effectively to layered cocktails just like the Tequila Dawn, permitting the colourful hues of grenadine and orange juice to face out. The darker colour of “gold” tequila might obscure the layered impact, diminishing the visible attraction of the drink. The selection between silver and “gold” tequila in these cocktails typically relies on aesthetic issues and desired taste stability.

The cocktail suitability of silver and “gold” tequilas hinges on their inherent traits and the way they work together with different components. Silver tequila’s agave prominence and clear taste make it superb for margaritas and different agave-forward cocktails, whereas “gold” tequila’s smoothness and sweetness might improve Palomas. In the end, the collection of tequila needs to be guided by the specified taste profile, cocktail fashion, and particular person choice, guaranteeing a harmonious and gratifying ingesting expertise. Genuine agave flavors are sometimes extra fascinating in increased high quality cocktails.

8. Authenticity considerations

Authenticity constitutes a central concern when evaluating the variances between silver and “gold” tequilas. Deceptive labeling practices and the permissible use of components in some “gold” tequilas create potential for client deception, blurring the strains between real aged spirits and people artificially enhanced to imitate growing older traits. This lack of transparency undermines the integrity of the tequila class and necessitates discerning buying practices.

  • Mixto Composition and Agave Purity

    The authorized allowance for “gold” tequilas to be “mixto,” containing as much as 49% non-agave sugars, immediately impacts authenticity. True tequila ought to showcase the flavour of the agave plant, but mixto manufacturing compromises this purity. In distinction, silver tequilas ceaselessly adhere to 100% agave requirements, providing a extra real illustration of the bottom ingredient’s traits. This distinction in composition basically alters the spirit’s authenticity.

  • Synthetic Components and Misleading Practices

    “Gold” tequilas typically make use of caramel coloring, synthetic flavorings, and different components to simulate the looks and style of aged spirits. These components deceive shoppers into believing they’re buying a tequila with real barrel maturation, whereas the spirit lacks the complexity and depth derived from extended contact with wooden. Using such components raises severe questions on product integrity and transparency.

  • Labeling Transparency and Client Consciousness

    The readability and accuracy of tequila labeling play a vital position in addressing authenticity considerations. Customers ought to search labels explicitly stating “100% Agave” to make sure the product incorporates solely agave sugars. The absence of this designation typically signifies a mixto composition. Elevated client consciousness relating to labeling terminology and manufacturing practices is important for navigating the tequila market and making knowledgeable buying selections.

  • Regulatory Oversight and Enforcement

    Efficient regulatory oversight and enforcement are essential to fight misleading practices and uphold the integrity of the tequila business. Stringent laws relating to using components, labeling necessities, and manufacturing requirements are important for safeguarding shoppers and guaranteeing that tequila merchandise precisely replicate their composition and origin. Constant enforcement of those laws is essential for sustaining client belief and preserving the popularity of genuine tequila.

These issues spotlight the significance of scrutinizing manufacturing strategies and label data when choosing between silver and “gold” tequilas. Genuine tequila experiences demand transparency and adherence to conventional practices, empowering shoppers to discern real expressions from these compromised by synthetic enhancements and misleading advertising techniques.

Regularly Requested Questions

This part addresses widespread inquiries relating to the distinctions between silver (blanco) and “gold” (joven) tequilas, clarifying misconceptions and offering informative solutions.

Query 1: Does the time period “gold” at all times point out aged tequila?

No. “Gold” tequila ceaselessly signifies a “joven” or younger tequila, which is usually a mix of silver tequila with aged tequila, or a mixto tequila with added coloring and flavoring to simulate growing older. Real aged tequilas are usually labeled “Reposado,” “Aejo,” or “Further Aejo.”

Query 2: What’s “mixto” tequila, and the way does it relate to “gold” tequila?

“Mixto” tequila permits as much as 49% of its fermentable sugars to return from sources apart from agave, usually cane sugar or corn syrup. Many “gold” tequilas are mixto, counting on components to attain a “gold” colour and masks the non-agave flavors.

Query 3: Are components dangerous or unsafe in “gold” tequila?

Components equivalent to caramel coloring and synthetic flavorings are usually thought of secure for consumption in regulated portions. Nevertheless, they alter the flavour profile and authenticity of the tequila, doubtlessly deceptive shoppers in search of a real agave expertise.

Query 4: Is silver tequila at all times of upper high quality than “gold” tequila?

Not essentially, however silver tequila (particularly 100% agave) gives a purer agave taste profile, most popular by many connoisseurs. Excessive-quality “gold” tequila can exist, usually involving a mix of silver and genuinely aged tequilas, however shoppers needs to be cautious of mixto “gold” tequilas with synthetic components.

Query 5: How can one establish a 100% agave tequila?

The label should explicitly state “100% Agave.” Omission of this phrase usually signifies a mixto tequila, which isn’t made totally from agave sugars.

Query 6: Which tequila is extra appropriate for cocktails, silver or “gold?”

Silver tequila is mostly most popular for cocktails like margaritas, the place the agave taste is supposed to be outstanding. “Gold” tequila can be utilized in some combined drinks, however discerning palates typically choose 100% agave silver for its authenticity and cleaner style.

In abstract, navigating the silver vs. “gold” tequila panorama requires understanding labeling conventions, manufacturing strategies, and the potential presence of components. Choosing 100% agave tequilas, notably silver varieties, usually ensures a extra genuine and unadulterated tequila expertise.

The next part will delve into finest practices for choosing and having fun with tequila, highlighting regional variations and serving recommendations.

Navigating the Silver and Gold Tequila Panorama

These pointers present important recommendation for choosing and appreciating tequila, emphasizing the distinctions between unaged and joven varieties.

Tip 1: Prioritize “100% Agave” Designation: Search tequilas explicitly labeled “100% Agave.” This assures that the spirit derives totally from blue Weber agave, avoiding the decrease high quality and altered taste profiles related to mixto tequilas.

Tip 2: Scrutinize “Gold” Tequila Labels: Train warning with tequilas marketed as “gold.” Confirm if the colour originates from real growing older (Reposado/Aejo blends) or synthetic components. Study the ingredient record for caramel coloring or different taste enhancers, indicating a doubtlessly decrease high quality product.

Tip 3: Favor Silver Tequila for Agave-Centric Cocktails: Silver tequila, unaged and unadulterated, permits the true agave taste to shine in cocktails equivalent to margaritas. The pure, clear profile gives a brighter and extra genuine style expertise in comparison with doubtlessly muddled “gold” expressions.

Tip 4: Perceive Getting old Terminology: Familiarize your self with tequila growing older phrases (Blanco/Silver, Reposado, Aejo, Further Aejo) to distinguish between unaged, partially aged, and totally aged spirits. This information permits knowledgeable buying selections primarily based on desired taste traits.

Tip 5: Think about Value as an Indicator (Not Assure): Whereas not at all times definitive, worth typically correlates with high quality. Anticipate to pay extra for 100% agave tequilas, particularly these produced utilizing conventional strategies. Be cautious of exceptionally cheap “gold” tequilas, which can point out mixto composition and synthetic components.

Tip 6: Pattern Earlier than Committing: At any time when potential, pattern totally different tequila varieties to discern particular person preferences. Attend tequila tastings or order small pours at bars to match the flavour profiles of silver and “gold” varieties, notably relating to agave depth and additive affect.

Tip 7: Analysis Model Fame: Examine the popularity of tequila manufacturers, being attentive to their dedication to sustainable practices and conventional manufacturing strategies. Manufacturers with a concentrate on high quality and transparency usually tend to provide genuine and gratifying tequila experiences.

The following pointers present a framework for navigating the varied tequila market, permitting for knowledgeable choice primarily based on high quality, authenticity, and desired style profile. By understanding the variations between silver and “gold” tequilas, shoppers can elevate their appreciation for this iconic spirit.

The concluding part will summarize the important thing insights from this exploration, reinforcing the significance of discerning the nuances that outline the tequila expertise.

Distinction Between Silver and Gold Tequila

This exploration has elucidated the core distinctions in manufacturing strategies, ingredient composition, and taste profiles. Silver tequila, characterised by its unaged nature and frequent adherence to 100% agave requirements, gives a direct expression of the agave plant. Conversely, “gold” tequila typically includes mixto composition, the addition of synthetic colorings, and flavorings, or mixing with aged tequilas, leading to a taste profile that deviates considerably from pure agave traits. Understanding these variations is essential for discerning shoppers.

In essence, the selection between silver and “gold” tequila represents a choice between authenticity and artifice. Continued diligence in scrutinizing labels and manufacturing practices stays important for appreciating the true essence of tequila and supporting the integrity of the business.